131-Year-old Brand Destroyed In A moment of Political Correctness

Those who cannot remember the past are condemned to repeat it is taken from the philosopher, essayist, poet and novelist George Santayana… The complete and wise statement is as follows:

“Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained, as among savages, infancy is perpetual. Those who cannot remember the past are condemned to repeat it.”

The text comes from his book The Life of Reason: The Phases of Human Progress that was published in five volumes from 1905 to 1906 which is considered to be the most complete expression of his moral philosophy. There have been many variations of the quote over the years but the meaning remains the same… Remember your past, don’t repeat your mistakes… Forget your past and you are doomed to repeat your mistakes…


Aunt Jemima is an American icon… A symbol of American success… A brand created by two men Chris Rutt and Charles Underwood when they developed a pancake mix in 1889 and it has survived 131 years… The brand survived the Jim Crow era, the civil rights era, and sale to Quaker Oats in 1926…

“When experience is not retained, as among savages, infancy is perpetual.”

Aunt Jemima has changed over the years and evolved with the times… True enough she began as a stereotypical image of a black slave woman with ragged bandana over her head but evolved into today’s image of a successful well groomed woman with beautiful curly hair sporting pearl earrings and red lipstick. She embodies the evolution we have gone through as a nation… She began her career as an indentured servant and today, 131 years later she now represents a successful black woman whose image is depicted on an iconic American product.

Quaker Oats says the iconic image of Aunt Jemima is “based on racial stereotype” and that their previous efforts to update the character was not enough. Kristin Kroepfl, the vice president and chief marketing officer of Quaker Foods North America told USA TODAY:

“We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand.” 

This movement by the radical left to erase our nation’s history is a dangerous one… Like ALL nations we have both good and ban in our past, but the most notable of all for our young nation is our continuing and successful effort to improve the quality of life for everyone… All men are created equal by God almighty but reaching a point where all are “treated” equal has been and remains a work in progress…

Fanaticism consist in redoubling your efforts when you have forgotten your aim…

Let us know what you think about this “cancel culture” and the preservation of history in the comment section… Make sure to click the “Follow Up” icon to receive regular updates to the website!

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