Whoever at the National Football League front office who came up with the idea of honoring those who have been shot and killed by police – and then passing off the “victims” as martyrs, essentially – seriously needs to do some market research on their core audience. White, middle-class men are not going to watch the product on the field with messaging coming at them that criminals are essentially heroes.
That, though, seems to be what is happening in the NFL. They are actively honoring perpetrators shot by police. One Indianapolis officer is fighting back by suing the NFL after they decided to honor the man he shot in what could well be self-defense.
Officer De’Joure Mercer filed the suit Monday in federal court in Indianapolis. Mercer shot and killed Dreasjon Reed after a police chase in May 2020. Prosecutors and a grand jury declined to file charges against Mercer.
The campaign included victims of police misconduct as part of a push for social justice in 2020.
In December of 2020, Breitbart reported that the NFL had decided to honor Dreasjon Reed by tweeting his story and pic from their official Twitter account as part of their “Say Their Stories” campaign. In addition, a Colts player, Matthew Adams, was planning to wear Reed’s name on his helmet…
Say His Name: Dreasjon Reed
Dreasjon is one of the many individuals being honored by players and coaches this season through the NFL’s helmet decal program.#SayTheirStories: https://t.co/vwi75WmNxr pic.twitter.com/wWaasw6LBp
— NFL (@NFL) December 16, 2020
As Breitbart’s Warner Todd Huston reported at the time:
Reed was killed by the Indianapolis police on May 6. An investigation by the Indiana State Police showed that officers began pursuing Reed after he endangered the public through reckless driving. The officers followed at a distance so as to not cause even more danger to innocent pedestrians and motorists. Police pursued Reed on foot after he bailed out of his car.
While it’s unclear who shot first, Reed clearly fired at the police. Investigators found two shell casings from Reed’s weapon and 13 casings from the weapon of the pursuing officer. Video from Reed’s phone shows shell casings flying in two different directions.
And this is who the NFL is raising up as being a victim.
This is the sort of messaging that will eventually kill the NFL, and they seem to be oblivious to that.