The talking heads from the Biden Administration are taking asylum at MSNBC, and the audiences there are less than impressed. At least Symone Sanders’s audience is. Over the weekend, she did not do as well as the marketing ahead of the rollout would have indicated.
Symone Sanders, the former Kamala Harris aide whose highly publicized weekend MSNBC program debuted Saturday with only 361,000 viewers and a paltry 29,000 in the advertiser-coveted 25-to-54 demographic. She did even worse on Sunday, reaching just 344,000 total viewers.
That had to burn.
So what did Sanders have to offer that was not impressive to the audience?
“I cannot think of a better first guess from my first show than the first lady of the United States of America,” Sanders told [Jill] Biden at the top of the interview. “I’m very excited to talk to you about your life, your family, your work, your trip that you’re about to take.”
The softball questions Sanders asked ranged from the first lady’s upcoming visit to Ukraine, the ongoing Roe v. Wade drama, and her teaching career, to how she handles “attacks” towards her family, all while Sanders showered her former boss’s wife with praise.
“Growing up, I often heard, ‘You really can’t have it all. You’ve gotta choose,’ but I think some people can look at you and say, ‘Well, maybe you can have it all’ or look like you have it all,” Sanders complimented Biden.
In the meantime, White House Press Secretary Jen Psaki is due to join MSDNC in the coming weeks. It remains to be seen if her offerings fare better in the rating game. The network’s ratings are sinking due to the loss of talking heads with name recognition. Hiring refugees from the Biden Administration may not change that.